The results from this case study are presented below as 5 separate written reports. Together, they make up the user experience (UX) strategy for this conceptual mobile app.
Research user needs and create detailed personas to guide app design.
Illustration of the typical user process that describes app interaction.
Interactive prototype(s) using design tools to demonstrate the app's primary features and user flow.
Plan and execute usability tests with clear goals and user tasks. Gather actionable feedback on the prototype, analyze insights, and refine the design.
Analysis on how the UX process identified user needs, improved the app, challenges faced during design and strategies used to overcome them.
See the results and grading for this case study.